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Improve My Klout Score: 7 Tips You Can Use to Improve Yours

Klout has been on my mind a lot over the past few months.
It’s a fascinating set of metrics, and while I still don’t necessarily believe that it gives solid data on true influence (meaning influence that humans have in the real world, face-to-face), it’s light years beyond all other influence metrics in the social media world.
improve klout score
I’ve been playing with Klout recently, testing different strategies, ideas and tactics to determine how I can expand my own presence.  Sometimes, that gets me into a bit of hot water at home.
Occasionally, I feel like I my EVO might as well be surgically grafted to my hand.  It is what it is, and I’m trying to get better at unplugging.  All that said, I have been able to improve my Klout score by about 25 – 30 points since October.
Here’s some of the stuff I’ve learned.  Please, steal these ideas and try them out.  See what works for you. Okay?

7 Tips for Improving Your Klout Score

  1. Ask earnest questions. Asking your followers questions is a great way to start conversations.  I’m always surprised at the amount of people who are willing to share their thoughts on just about anything you ask.  The key is to be earnest and genuine.  In other words, ask questions you really want to know the answer to.  Twitter folk have become pretty savvy at ignoring loaded questions that are designed to promote your own objectives.  For bonus points, ask questions that matter to you on a personal level.  At the end of the day, we’re all human, right?  Humans enjoy talking to other humans about the stuff that makes us human.  Don’t be afraid to get personal.
  2. Try hosting a Twitter Chat. Heather and Mike Whaling were the folks who really piqued my interest in Twitter Chats.  Once you establish some consistency and expectations among your audience, organized Twitter Chats are a great way to increase the amount of folks who reply to your @name or even retweet (RT) the questions and content you push out.  Both of these metrics are included in what Klout looks at to determine your score.
  3. Show appreciation individually. At Incept (client), we’ve learned that appreciation is the critical factor in opening more conversations on social networks.  Simply saying thank you is so powerful.  In terms of your Klout score, each thank you message you send chalks up another one-to-one conversation with one of your followers.  Each one-to-one conversation you have, in turn, affects your overall score.  Oftentimes, people (including me) will thank multiple followers in a single tweet.  That’s okay, but be aware that by doing that, you are also reducing the amount of @reply’s that are counted in your overall Klout score.  Doing more one-to-one appreciation can give your Klout score a boost over time.
  4. Be snarky and fun. A large part of participating on Twitter lies in the entertainment value.  Twitter, in a sense, has replaced much of the lighthearted conversations that used to take place at the water cooler.  Don’t feel like you have to be too reserved when you tweet. Carefully placed, snarky comments tend to draw a big response from followers.  It also makes using Twitter much more fun, and we humans have a tendency to naturally engage more in the places we enjoy ourselves.
  5. Cut the noise with lists and columns. Using tools like HootSuite or Tap11 gives you an advantage in that you can set up specific columns for the lists you follow to make Twitter users on those lists more visible.  Taking the time to set up lists as columns in your dashboard, containing the people you find most interesting or have the best relationships with, helps you avoid missing any opportunities to join in their conversations.
  6. Brevity increases sharing. Twitter has a 140-character limit on tweets.  If you are distributing links to blog content, videos or articles, you will automatically lose up to 10-15 characters.  Now consider what happens when you retweet content.  You lose even more through the insertion of “RT @name.”  To increase the sharability of your content across Twitter, try keeping your content sharing messages under 70 characters.  Doing so will make it easier for multiple people to retweet your stuff.  The more RTs you get, the higher your Kout Score will climb.
  7. Make time for Twitter. Klout does a fantastic job of measuring how humans use Twitter to communicate with other humans.  All influence is rooted in communication.  But what does that really mean?  It’s simple.  If you want to improve your influence on Twitter, it’s absolutely necessary to use Twitter frequently as a day-to-day communication tool, much like email, Facebook or your mobile phone.  I know what you might be saying, “I have no idea how to fit Twitter into everything else I have to do.”  That’s fair.  However, here are 22 tips to help you with that.

What would you add to the list?  What’s working or not working for you?

  • Anonymous

    Nate when a friend sent me this I was expecting the worst. What I got was a well title d blog post that pulled me in by using a hot button topic. The content in the post is really just a basic starting point for best practices on Twitter with an added higher end tip of Twitter chats. While this list doesn’t give any bad advice the context under which it is pushed out is questionable. Why on earth would anyone do anything on Twitter with SPECIFIC intentions of raising a made up number. Do all of these best practices and you may see residual benefit of a higher score but by no means should anyone be on Twitter or perform tactics or strategies to increase a made up measurable. I have no idea why someone would start a Twitter Chat to increase their Klout score although Twitter Chats unto themselves do contain value. Regarding the increase in your score nearly everyone has seen a huge jump in score since they started updating scores daily and added in Facebook to the mix. I also find it odd that you seem to be saying you hadn’t been doing any of these prior to your testing of strategies to increase your Klout. Surely to get where you are you would have been doing these things prior. You make a good point about the metrics, they are of some value but please don’t do an injustice to more novice Twitter users by telling them to try and increase a made up number, it does a disservice to them. You know what you are talking about and you know how to help people engage and interact online (and off) don’t sell yourself short by trying to tell people how to raise a meaningless number. Use Klout’s metrics to help your clients and readers better understand how they are perceived and how they utilize Twitter but please stop with the number score. If all of this was a ploy to use a hot button topic to get readers and drive traffic well done, but it was a pretty thinly veiled attempt. Here is a great blog by a friend that lists 4 or 5 posts with great feedback about Klout http://bit.ly/gnpZ8V

    • http://nateriggs.com nateriggs

      (I try not to do this normally, but this one’s fair game…)

      Chris – we’re all entitled to our own opinions and I respect yours. I also disagree with you on a few things.

      First, the post was never intended to talk about best practices on Twitter. It was about Klout Scores (Chuck seemed to agree with that). Klout is one of many metrics for online influence. While it’s not perfect, it at least provides some type of benchmark.

      Here’s one thing you said that I find a bit ironic (and a little funny):

      “If all of this was a ploy to use a hot button topic to get readers and drive traffic well done, but it was a pretty thinly veiled attempt”

      First, it wasn’t. It was a relevant post title for the content with well placed keywords.

      But no I have to call shenanigans on you, dude. You so kindly make a point to describe this post as “thinly veiled attempt” to drive traffic.

      At the end of your comment, you share a link to a blog post from your friend Muhammad Yasin (and for good measure, it’s a trackable bit.ly).

      Here’s the deal. First, he didn’t write anything of substance or value. He simply repurposed other peoples’ posts on how much they dislike Klout’s approach.

      And yet, guess who shows up as the author of one of the first posts about Klout-hating? None other than… wait for it… Chris Theisen! Here’s the top post shared:

      “Klout… Why Do You Kare?
      A great, tongue-in-cheek, post from @cjtheisen born of repeated conversations between him, @theaaroncraig, and myself about the shenanigans that are Klout. With comparisons to Caddyshack, and analysis of the @Jesus Klout score, and friendly pokes at his peers, this post is a winner.”

      Didn’t think I’d catch that, huh. ;-) Don’t worry. I’m still leaving your backlin up. You win…

      That said, who’s attempt was thinly veiled?

      • Anonymous

        Back to your corners gentlemen.

        • http://nateriggs.com nateriggs

          All in good fun, Chuck ;)

      • Bryan

        Oh snap. Well said Nate. While I personally don’t care about Klout scores, people in my office do. It creates a fun game of “ooo look, Im more important” even though we dont actually believe that.

        It is just a fun way for us all to be engaged (buzz!) with the online community. It acts as a bar to push us – if I can get tips to out do them, Im happy. And I did. So that makes this post valuable to me.

        Haha clearly an attempt at a flamewar – if you don’t like it. Stop reading and go somewhere else. If you are so angry, I can only imagine you and that “friend” who sent this to you no longer speak haha.

        • http://nateriggs.com nateriggs

          I like that you said “Oh snap” in my comments :) Thanks Bryan…

        • Anonymous

          Bryan I don’t run in the same circles as Nate, have never met him or even care what he does so why would I start a “flamewar” not even sure what that means really. If you found value in it then the post is a good one from Nate’s and your perspective. You don’t care about Klout scores but you are happy that this post helped you out do your coworkers? Your goal is to “outdo” coworkers on Twitter? Not even sure what that means, unless you mean you outdid them in Klout score. My friend sent me this post knowing my thoughts on Klout and how the score and trying to optimize tweets to raise it takes away from what Twitter is about. Twitter is about connecting, engaging and gaining value. If a made up number/benchmark raises then thats a nice little residual benefit to being on the platform. Oh snap was funny by the way

          • http://nateriggs.com nateriggs

            Just FYI. The tearm “flamewar” refers throwing insults back and forth, and can be tracked back to the very early 90’s when the interwebz was primarily inhabited by people who were writing code.

            Chris. Seriously. Why are you so upset about this? It’s a blog post and I can write what I want. If you don’t like it, don’t read. If you have beef with Klout, take it up with them. Here’s their email contact@klout.com

          • Anonymous

            Not upset about it Nate. My last comment was to clarify your comments, not a rehashing of anything. I have spoken with their CEO Joe Fernandez on Twitter a few times. Great guy and he openly admits their faults. I don’t have a beef with the metrics just with people that care about the number. Just a personal pet peeve of mine.

      • Anonymous

        Let me take these in order. This post has no content unique to helping your Klout score. The fact that anyone would recommend trying to help out a made up number seems ridiculous. If you aren’t engaging your audience as much as you would like per one of Klouts metrics then by all means use that info, but please dont quote the number or the practice of trying to raise it. They are best practices for Twitter in general period. The only one that has anything other than a basic tip is the Twitter chat and for someone to start a Twitter chat with the express interest of raising their Klout score is someone not worried about providing value but personal touting online. Are you trying to say you tested out these tips and strategies just recently since Klout was released? Didnt you try and do all these things in the first place to get to 18k followers or whatever? Why do you need a benchmark? If you have clients happy with your work and your audience likes your content who gives a rats arse about your score versus mine. That link I shared was created as a bit link so I wouldnt have to post a long string url & because I use a bit.ly extension in Chrome, making it easy. They look horrible and drive me nuts, I havent checked the click stats as I dont care about them. His post was meant to be a collection of posts on Klout that backed his thoughts on it. He found some posts that he thought portrayed his thoughts precisely so instead of repurposing and regurgitating others posts or other blogs he has read he did a noble thing; write a quick roundup and drive traffic to blogs he found of value to him. If I wanted to have a thinly veiled traffic driver why wouldnt I have made the short link point to my original post (which was on a friends blog as a guest post so I obviously dont care about driving traffic to my own entities) You really think I was trying to slide it by you? I didnt comment on the post to get link traffic to anyones blog I commented because a friend sent me the post, I read it and I felt the need to voice my concerns. I do appreciate the open forum and the offer to guest post.

  • Anonymous

    Chris, I think you are being a bit harsh on Nate. If his list had been titled “7 Tips for being an effective Twitter user,” I think it’s dead on. So if Klout is measuring effectiveness, what’s wrong with that? If someone is trying to increase their Twitter clout (not Klout) the ideas are solid.

    The fact is that 99.9% of people don’t care about Klout or what it is. It’s the small fraction of us who do that are making all of the noise.

    • http://nateriggs.com nateriggs

      I appreciate the defense, Chuck. :)

      • Anonymous

        Chuck I agree which is why I have a problem with the title. Call the post what it is, don’t hop on a buzzword and topic. Its false advertising. The tips are good as I stated but need to be taken in context and in the context of increasing your score is the wrong context in my opinion. I do agree that most don’t care but casual users that see this post would think their Klout number is something that needs to be worked on, which I disagree with. Nate says in the opening he doesnt believe it gives solid data on true influence so why not make the post 7 Tips to use Twitter to enhance your overall influence, not just your Klout score. That post title & structure would make Nate more of a thought leader than a buzzword poster. As I stated Nate is right in most of his points and has to be doing something right, I just think he should be careful in how the message is portrayed.

        • http://nateriggs.com nateriggs

          Fair enough. Thanks for the post idea on overall influence. :)

  • Rocky “RocksOn” VanBrimmer

    I have been gaming Klout for some time like you. One of the biggest factors that I found that helps move your Klout score is your followers. I went through and blocked every spammer I could find that was following me, as well as removed them from my follow list. That took me from a 31 Klout to a 68. Of course this was when Klout only ran once per week.

    As an aside, if you really want to kill your klout score, mass follow over 100 people in one day.

    • http://nateriggs.com nateriggs

      I’ve heard other folks say that to. Spammy followers seem to be related to the true reach metric. Lots of bots on twitter these days…

  • http://twitter.com/JGoldsborough JGoldsborough

    Hey, Nate. Good stuff. Klout and influence were topics of convo on #u30pro last night as well, so this subject is definitely on peoples’ minds. My two cents is that PR and Marketing pros have a dangerous history of focusing solely on numbers (e.g. impressions) that do not tell a cohesive story. As part of a story, they make sense. As the whole story, they are scary because of what people buy into with blinders on.

    I take the same stance on Klout. If you are looking at your number as one factor in overall relationship building and personal brand (or whatever people want to call it who don’t like the term personal brand :)), then I’m good with that. It’s a point of reference and one that’s noteworthy because people are talking about it. It’s when a person is doing something solely to boost a number like Klout that makes me nervous and sick to my stomach as I think of conversations I’ve heard that start and stop with only guaranteed impressions or share of voice used to measure influence.

    Finally, your advice on saying thank you more often via Twitter is smart. Shonali Burke also often says good morning or good evening on Twitter and I think that’s a smart way to start conversations and build relationships too. Good stuff that needs to be discussed and appreciate your perspective. Cheers!

    • http://nateriggs.com nateriggs

      Thanks for the comment. :) Spot on with the numbers. Sometimes marketers do numbers to death. Getting stuck on data can often times put the blinders on in terms of actually listening to what your customers/audience/Twitter followers are talking about. Klout is a benchmark, but not the be all end all metric.

      Something that’s interesting is in Rocky’s comment below on the idea of “gaming” Klout. We know that just about any system on the web can be “gamed”. but what’s interesting about Klout is that the way to game their metrics is to actually talk with more people, more often. That’s seems to line up with everyone’s definition of how best to use Twitter – actually go out and talk with people. That’s the main reason why I like Klout.

      Some of the stuff I mention in the post are simple tactics humans can use to open more conversations with people they don’t normally dialog with…

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  • Anonymous

    I understand the point of this article was on how to improve Klout scores but at the end of the day – what does it really matter? Any of the current influence trackers can – and are – gamed and manipulated much like follower counts are.

    What is really important? Whether or not your goals – or your company if you are tweeting on behalf of one – are met.

    If you are interested in the free stuff you can get as a result of having a high Klout score, then by all means, focus on it and figure out how to game it. But if your goal is to build relationships, network, to get new business, to support existing business – focus on doing the things YOU need to do to make that happen.

    • http://nateriggs.com nateriggs

      I agree. But, if you look at how Kloput scores are determined, users are graded by all the conversational things that humans typically do in order to build relationships. There’s really no game needed except to be a real and good human being…

      • Anonymous

        Right – I get that but it is a snapshot of a point in time rather than a true metric of influence. My own Twitter usage has been fluctuating lately and with it my Klout score. Does that mean my influence has lessened? No. I can take a few day break from tweeting, come back and tweet something and get 10-30 retweets of it. Klout fluctuates a good deal. Twitter Grader is more constant (I’ve been in the top 3 women on TG for several months now for example – regardless of my use.)

        Consider this: who is more influential – someone who spends several hours a day tweeting & engaging vs someone who spends a few hours a week on Twitter who can generate the same volume of responses? According to the way Klout measures, the former is.

        I’m not disputing the value of something that could *actually* track influence. I just don’t believe that any of the current systems do an adequate job of it.

        • http://nateriggs.com nateriggs

          That’s a fair assesment. I think Klout gets the closest, but in the end it’s a combination of metrics that gives the whole picture. That said, REAL influence happens in real life, not necessarily on Twitter. Would you agree or disagree with that?

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  • http://twitter.com/GrowMap Internet Strategist

    Love your tips – they will definitely work. Have you considered using Twitterfeed to create a consistent Twitter presence? If you automatically feed only the very best content from related blogs with reliably high-quality content that will definitely increase your Klout score. It is also a great way to make sure you see the posts on your favorite blogs.

    Have you seen @PeerIndex yet? It is similar to Klout but has some additional very interesting data in it. If you type in 3-4 usernames in their search box you can compare multiple accounts to each other.

    When you register you may show as 0% human and that gradually increases over the first 24 hours – making PeerIndex useful for determining whether a human ever actually interacts in any given Twitter account or it is all a feed.

    • http://nateriggs.com nateriggs

      Interesting…

  • http://twitter.com/rob Rob Bertholf

    Just launched: http://hawaiiklout.com/
    Ranks Hawaii by Klout Score, still collecting data but let me know what you think!

    • http://nateriggs.com nateriggs

      Neato. :)

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  • Anonymous

    This is solid stuff Nate, I would take exception with one point though. While you are correct to say Klout isn’t perfect, but it’s pretty good, I wouldn’t go so far as to say it is light year’s ahead of eveyone else. PeerIndex does a good job as well, and offers some interesting functionality that Klout does not.  

    That my Klout and PI scores are very similar tells me that they are somewhat comparable at the least. 

    • http://nateriggs.com nateriggs

      That’s fair. Take into consideration that this post was written some time ago. :)  Things changed daily out here, yes?

      • Anonymous

        Full disclosure: I didn’t realize this was from December until after I posted my comments.  

  • http://twitter.com/StJon St.Jon Clark

    Interesting to see how the comments have changed over time as Klout has become more widely used. I too have been playing with Klout and also PeerIndex. I have both Google Chrome extensions enabled and find it fascinating when the numbers vary widely on an individual. They rate differently of course, but still. I am enjoying the new +K feature though it is clearly highlighting the weakness in Topics. I’ve also just signed up at http://about.me and find it curious that their inegrated Klout measurement information is different than the ones on the the Klout site. Any updated thoughts?

  • Anonymous

    Nate, your “influence” on yesterday’s SME blog post brought me here to your post. The point that really struck me is the one on showing appreciation individually; i.e., individual thank yous to people. I don’t typically do that because it seems to come across as spam in a Twitter stream but as I reflected on it I thought – in real life would I prefer a personal TY or a group TY. Guess what my answer was? TY for the insight.

    Also, I’m interested in your thoughts on twittergrader and twitalyzer. 

    • http://nateriggs.com nateriggs

      So since the time this was posted, I’ve actually started to do thank you’s via DM whenever possible. Not sure if Klout measures that but the  reaction is amazingly different. People seem to see DM’s as more personal since it’s a one-to-one tactic.  I got the idea from Gini Dietrich who runs content over at http://spinsucks.com.

      As for Twittergrader, I like that it scores locally. Very relevant information to brands and marketers looking to get the attention and relationships of local market influencers.

      I’ve not really played with Twitalizer much, so maybe it’s time for a look back at what’s changed since I visited.

      Glad you stopped by :)

      • Anonymous

        The DM approach makes a lot of sense. I have done a lot of DMs as personal messages but don’t always get a response so wonder at times if people think they are all spam. 

        Thanks for your thoughts on Twittergrader. And I look forward to a future post on Twitalyzer.  

        Glad I stopped by.  :-)

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  • Anonymous

    Nate nice post dude – was expecting some nasty tricks for flaunting the klout system, it’s actually a pretty good guide on Twitter etiquette though with a few twists!

    cheers
    Dan

    • http://nateriggs.com nateriggs

      That’s one thing that is good about Klout. to game it, all you need to do is be polite and conversational, while avoiding any douchebaggery. :)

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  • http://twitter.com/SMDirectory SocialMediaDirectory

    Nice article about Klout. I searched Google for, “How can I increase my klout score?” and your site came up first. Nate, your Klout score has risen to 73 at the time of my posting this comment. Pretty good results. Seems you practice what you preach. Success to you.

  • http://twitter.com/SMDirectory SocialMediaDirectory

    Nice article about Klout. I searched Google for, “How can I increase my klout score?” and your site came up first. Nate, your Klout score has risen to 73 at the time of my posting this comment. Pretty good results. Seems you practice what you preach. Success to you.

    • http://nateriggs.com nateriggs

      Thanks very much for the props. Seems like Klout has been having some downtime with some of the recent integrations. Hopefully that ends soon. :)

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  • http://www.thenerdynurse.com The Nerdy Nurse

    Always appreciate tips like this. The secret really is just being real and engaging… unless your real self is an ass, then please be fake… there are enough jerks on facebook.

    • http://nateriggs.com nateriggs

      Amen sista. :)

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