It’s a shame that it had to end this way but all start-ups are not created equal. Wil Schroter, in his book, discusses the concept of building backwards and looking at how your business and technology will generate profit in the very early planning stages. I agree with that 100 percent – it costs money to keep the lights on and stay fed.
But so may start-up’s with great ideas miss this boat. Some developers approach ideas under the guise of “We just want to see if we can develop something really cool. It’s not about money.” Unfortunately, all too often that attitude results in those same words being inscribed on those same start-up’s tombstone months later.
Blog Rush’s Obituary
My friend and fellow blogger Mike Figliuolo turned me on to Blogrush during a lunch meeting earlier this year. It was a neat concept that would crawl the classify and content of your blog and deliver your feed on other relevant blogs via a sidebar widget. The benefit to individual bloggers was automated exposure to other potentially interested readers, based on a point system rooted in a viral spread of the widgets (thus Mike’s introduction of Blogrush to me).
Sadly, I received this email message today:
After careful consideration, we have decided to shutdown the BlogRush service. If you have the widget code on your blog you will need to remove it. When BlogRush launched in late-2007 it spread like wildfire all over the Web. Thousands of bloggers were talking about it and the service exploded to become one of the fastest growing free services in the history of the Web.
During the first year of the service it successfully served 3.4 Billion blog post headlines and the BlogRush widget could be found on blogs all over the world; even up until the moment we closed down the service. BlogRush didn’t grow without its fair share of problems — from security issues to abusive users trying to ‘game’ the system too much lower click-rates than expected.
We also had some problems with trying to fairly control the quality of the network, and in the process made many mistakes in deciding what blogs should stay or go. All of these issues, ultimately, limited the service’s full potential. Our team worked very hard to try to build a service that would truly help bloggers of all sizes get free traffic to their blogs. This was our primary focus. Not once did we ever try to monetize the service with ads or anything else.
BlogRush never made a single penny in revenue. We wanted to be able to help our users FIRST and then worry about monetizing the service later. Unfortunately, the service didn’t work out like we had hoped. (It happens.)
I want to say “Thank You” to all of the great bloggers that at least gave BlogRush a test to see if it would work for them. We sincerely appreciate you giving the service a try. We have received several offers & inquiries about acquiring BlogRush, but we are choosing not to go that route. While many might think this is crazy, we truly feel it’s the ‘right’ thing to do for our users. Believe it or not, it’s not always about the money. In fact, BlogRush will have lost a small fortune when it’s all said and done, and it was by choice. There were many things we could have done to monetize the service but we wanted to make sure it was going to benefit our users first.
Last but not least I want to say that I hope the failure of this service doesn’t in any way discourage other entrepreneurs from coming up with crazy ideas at 4AM (like I did with this one) and from “going for it” to just try to see if something will work. Without trying there can be no success. And as we all know, ideas are worthless without action. The Web wouldn’t be what it is today without entrepreneurs trying all sorts of crazy ideas.
On behalf of the entire BlogRush team, we wish the best of luck to everyone with their own blogs, ideas, and crazy ventures.
Sincerely, John Reese http://twitter.com/johnreese
Moral of the Story
Monetizing is not evil and people will pay for a service that provides them value. If the strategy is thought through and executed correctly you just might get to keep your doors open for a while…
You can also follow Mike Figliuolo on Twitter